Social Media Marketing Prove to be More Effective for Hotel and Resort Marketing Campaigns

Hotel and resort industry marketing involves quite a bit more than just running ads. Placing ads in magazines, billboard or any other media outlets, you can describe it as a good marketing and advertising method but not a smart method. Now the hotel and luxury resort owners and managers are utilizing direct response marketing method in every advert they run.

Now people are too much involved with the internet that they search of every single need and query on the internet dozen times a day. Recently Google has released a report and according to that almost “90% of the customers uses multiple screens to perform simple tasks online”, either it is a hotel and resort booking or shopping or getting information.

The social media have become the latest big development in the business advertising and marketing methods, today if a company is not using and create value with the social media marketing for their business they are losing a large percentage of customers presence. Social media marketing is the most productive way of marketing for the majority of  tourism business especially who do their business online like hotelresorts in Bali or Maldive, perhaps for all tourism industry, its obvious now to search for places to go, travel options, hotels etc… whenever anyone wants to go on holiday. So for a hotel and resort business it is very important to utilize the social media marketing  and web ranking service combines to attract customers more efficiently in terms of ROI is vital to staying afloat .

When I ask to any small business owner “why they run their ads?” most of the time I get a very obvious answer, “To keep their brand name in front of their customers” they want people to know about them and their special offers and events. Now since you all are aware of the power of social media tell me, would it be anything else more effective that social media marketing to achieve that. The answer will be simpler, NO.

Another question I asked for the business of Bali luxury villas resort owners is “how do they know which advertisement channel is working for them?, which channel is bringing more paying customers?”. Well, the answer was quite obvious, most of them have no idea what is working for them. In the current market situation where people go to the internet for everything, online marketing and social media marketing prove to be more effective for hotel and resort marketing campaigns. They even have a record of everything like percentage of reach of the people, conversion ratio, and lots of other factors involved in an effective campaign. You can know exactly what is working for you, what is bringing you more paying customers.

Marketing Hotel And Resort Business Online                   

It is the fact that travel and tourism industry has the greatest potential to grow their market online. But still most of the hotel and luxury resort owners use only traditional methods of marketing, even if they have online presence they just set up a website and forget about it. If you want to engage your audience online you need to treat web  marketing as a living entity. People research for the places and hotel and book hotels online, So you should make it more efficient way to advertise your business and ensuring that all results are measurable and verifiable . You can either increase your web ranking  through your website or you can use social media giant Facebook, Twitter, Google+, etc.… and encourage reviews and testimonials because customers search for reviews and they make their mind based on the reviews from clients.

The key to success in hotel and resort marketing online is to be findable.Findability score must be improved via web ranking service and solid branding startegy.

Hotel Bookings Take Place

HotelTonight has made its first acquisition on Wednesday as it proceeded to purchase PrimaTable – a San Francisco based company. The purchase will help to make HotelTonight become a more exclusive and personal experience when it comes to reserving last minute hotels. PrimaTable is renown for it’s ability to develop inventory demand forecasting and pricing tools for the restaurant industry to be specific. They will now join forces with HotelTonight in the hopes of applying their algorithms and expertise to the hotel industry.

Only earlier this month, HotelTonight proved that they are ready to dominate the hotel industry and set the future for their company. They released an upgrade to their mobile app which brings hotel recommendations to consumers based on their previous visits and experiences. Previously, the app only showed 3 recommendations to users based on their location. The new application gives users more flexibility and shows hotels that are more tailored for their needs. Now, consumers can view hotels based on their previous experience, and also what similar users have enjoyed. HotelTonight currently only works with mobile phones, but it’s specialty is allowing any user to book their hotels stay up until 2 a.m. every single night. Other hotel booking services aren’t able to match it either. In addition, HotelTonight specifically hand picks the hotels they choose to work with – ensuring the highest quality hotel visits for their clients.

HotelTonight’s co-founder explained that he ultimately wants to keep tweaking the application to perfection from the small boutique riad Hotel in Marrakech to the villa hotel in Bali. In an interview with Mashable, he described his thoughts and feelings regarding the new application. He described that in the future, he wants the application to display one hotel listing which is specifically tailored for the consumers individual needs. He wants to provide relevant and accurate results and ensure that the hotel booking fees are kept as minimal as possible. The partnership with PrimaTable has surprised a lot of businesses, companies and news agencies alike. It’s believed that much bigger, multi-billion companies wanted to work alongside PrimaTable, but instead they chose to work with HotelTonight.

Jamie Davidson, the Co-Founder and CEO of PrimaTable will be joining HotelTonight as the vice president of product. Davidson’s experience spans far and wide, and he is renown in the industry for his expertise. In fact, he has previously worked at Google as a quantitative expert, specifically in charge of optimizing and improving Google’s display algorithm.

With the two companies now working together, it’s only a matter of time before HotelTonight becomes a worldwide sensation. While the company specifically caters for the mobile needs of consumers, it’s widely rumored that the company will expand into the worldwide internet in the coming months and years.

Simon spoke to Mashable and said that he wants to create a better algorithm for the current mobile application, in order to cater for the needs of users. He wants to optimize the app for determining the demand of rooms, and setting individual prices based on demand. This model will offer more revenue to hotels as rooms become limited, and additional income to hotels that are currently experiencing low bookings. As a result, hotel’s will be happier to make more rooms available to HotelTonight users, which in turn will help users to identify more rooms and options. The algorithm currently used is highly technical, but Simon wants to go one-step further and tweak it to perfection.

“Our philosophy toward our users and our hotels has always been we want to make sure that they make as educated a decision as possible,” says Simon. “We want to give them as much information as we can so that everyone feels like they’re empowered”.

To date, the HotelTonight application has received over 3 million downloads worldwide and is currently available in 60 countries. These countries include the United Kingdom, United States, Canada and the majority of European countries. For users in Amsterdam, you’ll be glad to know that the application is soon coming your way.

With the merge of HotelTonight and PrimaTable, it’s almost certain that the hotel booking industry is about to experience a complete rehaul. These two companies possess both the staff and expertise in the industry to change the way typical hotel bookings take place.

How to Manage Your Business Reputation | Relationship

The field of communication and media is ever changing, with technological developments and digital transformation creating new brands, opportunities, behaviours and power, and disruption leading to new ideas, demands and expectations. But the truth is, a number of companies do not have reputation protocols in place, that are fitted to the communications landscape of today. Not having a proper plan in place, these companies’ battle seem to be lost before it has even begun, which means that they should understand and implement a reputation management strategy by:

• Anticipating

Information spreads quickly, which means it is important to anticipate disasters when planning. To be able to properly prepare to handle any crisis, you should do it ahead of time as soon as possible, including drafting provisional media statements, mapping out possible scenarios and many other tasks. As you should know, a lot of companies fail to determine and build relationships with those who are key influencers during crisis and who they could use to relay their messages through any channel of communication. Remember that your company cannot wait until the midst of a crisis to start developing relationships that will help your brand through it.

• Organising

Crisis comes with chaos, and your business needs to ensure that it has a playbook in place, which includes crisis team roles and responsibilities, contact information for all of the people in their supply chain, step-by-step protocols and sign off processes. Basically, your brand needs to be able to communicate quickly with all stakeholders using multiple communications platforms and channels. This means that it is important to understand what platforms are available to you in order to communicate your messages and engage with stakeholders. Unlike many companies that are still not having a system in place to monitor conversations taking place on these platforms or are still not active on social media, you need to be able to directly participate and inform the people who are potentially important to you.

• Simulating

Simulating crisis can offer your management or investment team to practice handling a sudden crisis amidst a wide range of consequences for your company’s market value and reputation.

• Executing

One of the biggest mistakes your company could make is not understanding how people communicate with each other or how they get access to information, which means that that your company does not have to say much in a crisis, but it needs to show that it is are dealing with it. When communicating to your stakeholders, it very important to use media-rich content, including images, videos, infographics and podcasts.

Truth is, the world is ever changing with or without you. As a business owner or manager, you should prioritize the protection of your business’s reputation and ensure you are equipped and prepared to manage a crisis in today’s world. Crises on reputation can happen to everyone and every company. This belief has transpired in Web and Rank, where the best people in the field work with the smartest consultants in Search Marketing and the Reputation Management Industry, where the newest technologies, techniques, and ideas are shared and implemented. With regards to this, you must talk to our professionals at Web and Rank to discuss your needs and find efficient solutions to boosting your company’s reputation or private issue in this competitive world.

We are experts in providing to our private clients or company/brand the online and legal solution to not only protect, but improve reputation. Our service offers:


Remove Negative Search Results
Removal of Slander and Defamation
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We offer rapid response to defend your self from any new threats that arise after the removal, in order to give what you need to succeed in this day and the present internet age.

High Web Ranking For Real Estate

Tweet Getting effective content for your website is one of the big challenges for real estate developer and real estate properties search engine optimization company faces. It is most important to get unique content if you want to do the best in real estate and villa for sale. The more quality content you can build.